Today we will understand why mobile broadcasting is needed in India. At the same time, we will also understand why the need for D2M was felt in the presence of the Internet.
Digital mobile broadcasting is becoming increasingly important, especially at the edge of the Internet, for several reasons -
Easy access -
D2M mobile broadcasting will enable multimedia content to be delivered directly to mobile devices without any data pack or internet pack. D2M is used in areas with limited internet connectivity or where there is heavy network congestion. Even during that time, access to information and TV channels will be ensured.
False information and misinformation -
Social media feeds are full of misinformation, rumors, and fake news, which can spread quickly and have real-world consequences. False information can lead to confusion and polarization, and reduce trust in reputable sources of news and information. Nowadays, most leaders call TV channels a tool of the government, and the social media feeds are correct. Due to this, a common man gets away from the government's schemes and correct information, and only the social media feed that has been planted in his mind keeps coming to him 24 hours a day on his smartphone, due to which he becomes fanatic about his right or wrong thinking.
it's essential to be mindful of its potential negative effects and practice healthy habits when using these platforms. But everyone can't keep safe from confusion and polarization.
Real-time information -
In situations where access to the Internet may not be possible or practical, such as during emergencies or in remote locations, digital mobile broadcasting will enable the transmission of real-time information including news updates, weather alerts, and the public.
Bandwidth Capacity -
With the proliferation of mobile devices and increasing demand for multimedia content, traditional Internet-based streaming services are placing pressure on network bandwidth, which may lead to degraded picture quality and audio quality performance. Digital mobile broadcasting uses efficient transmission technologies to deliver high-quality audio and video content to large audiences simultaneously without placing much burden on the network.
cost-effectiveness -
Upgrading the infrastructure for digital mobile broadcasting to television broadcasting may prove significantly more expensive than D2M broadcasting, especially in rural or underserved areas where laying fiber optic cables or building cellular towers may not be economically feasible sooner. Not possible.
Emergency Preparedness -
In times of natural disasters, network outages, or other emergencies, digital mobile broadcasting can serve as a vital communication tool, providing vital information to the affected population even when the channel is disrupted by fiber cable breakage, etc. Broadcasters may already have emergency information stored on mobile devices.
Local TV Channels and Advertisements -
The greatest advantage of digital mobile broadcasting is that it allows the delivery of local content tailored to specific regions or communities, including regional news, cultural programming, and educational content. This local approach fosters a sense of community engagement and inclusivity while catering to the interests and preferences of diverse audiences.
Battery Efficiency -
Streaming content over the Internet can quickly drain a mobile device's battery due to constant data transmission and processing. Digital mobile broadcasting consumes less battery power because the receiver tunes to the broadcast signal without actively downloading data, thereby increasing the device's battery life.
So it is better to provide accurate information using multiple and authentic ways, and D2M will be another way of broadcasting information.
