The first e-Auction for MPEG 4 slots (39th e-auction of DD
Free Dish), as per the new policy guidelines
for DD Free Dish, was successfully conducted from 27th to 29th March,
2019. There was overwhelming response to the 39th e-auction, as almost four times applications were received against the vacant slots of MPEG 4. There
was no genre based restrictions or reservations for participating in the 39th e-auction.
Subsequently, 15 channels were
successfully allocated slots.
Subject to completion of all formalities, 15 channels ,who have successfully bid for slots,
will come on DD Free Dish platform
w.e.f. 15th April, 2019.
Highlight of
the first MPEG 4 slots e-Auction is as follows;
No of slots
sold
|
Minimum Reserve
price
|
Average
Slot price
|
Highest
bid price
|
15
|
Rs 5.00 Lacs
|
Rs 44.17 Lacs
(almost 900 percent
premium
over Reserve price)
|
Rs 57.10 Lacs (almost 1150 percent premium over Reserve
price)
|
Source : Prasar Bharti
